Duck brand donated over $350,000 to students and schools. duck-brand-stuck-at-the-ball The idea for the contest came when the company saw that teenagers were already using duct tape to get creative with their prom outfits. “This is new and interesting,” thought the Duck Tape team, “Let's see if we can get some PR buzz, some national media Jewelry Retouching attention.” This first year, Duck Tape received several hundred registrations - many more than expected. The voting period generated unprecedented web traffic. The Duck Tape team relied on their email database and word of mouth to promote the contest until the idea took off on social media. Stuck at Prom's Jewelry Retouching lifetime stats are impressive: 7733 entries 515,229 votes 92796 rolls of tape 386,650 hours of making
Prom outfits duck-brand-stuck-to-promo-facebook duck ribbon festival For some people, the Avon Heritage Duck Tape Festival is a big deal. The Jewelry Retouching three-day event in June has more than 16,000 Pinterest followers and more than 50,000 attendees from across the country who come to Duck Tape's hometown of Ohio each year. Entertainment includes music, magic, a parade and a Duck Tape fashion show. “It's in-person event marketing, and Jewelry Retouching we do it well,” Rodgers says. “We like to go places and meet people first hand.” At the 2015 festival, the team used Periscope to stream the parade as it unfolded. As many as 800 people from all over the world watched the feed.
The festival is also an opportunity for the marketing team to get to know - and showcase - some of the brand's biggest fans. The festival sets a good tone for the brand, Rodgers says. "It's quirky and fun." The event also helps Duck Tape create a wealth Jewelry Retouching of social media content. When the team recently created an archive of social Jewelry Retouching media images, “we found out how much content we have,” says Rodgers. Scorecard ShurTech measures its success in content marketing using a dashboard that considers three dimensions: impressions, engagements, and conversions. The team seeks a balance between the three.