What should I do with the private category email list domain traffic of To B business? It can be considered from the following five aspects: public domain traffic operation; public account operation; personal account operation; WeChat group operation; public domain traffic + public account + personal account + WeChat group + official website. In the past year, private domain traffic has been very popular. However, various topics and hotspots about private domain category email list traffic mainly focus on C-side business.
In terms of B-end business, few people talk category email list about it. According to my practice, thinking and observation, I think the topic of private domain traffic will become more and more popular in the To B business field in the future. It will become more and more popular, mainly for the following 3 reasons: (1) The customer decision-making cycle is long. It may take a customer one or two years from the beginning of having a certain understanding of the company's products category email list to placing an order and closing.
Through the influence of various touch points, the category email list customer's order transaction was finally reached. In such a long time period before a customer closes, it is necessary to cultivate customer leads, and the best way to cultivate customer leads is to operate the customer's private domain traffic. (2) The customer acquisition cost of the To B business is very high. Since the customer acquisition cost is so high, it is imperative to increase the customer's category email list payment conversion rate.