Every summer since 1972, hundreds of people have gathered at Nathan's Famous on Coney Island for the phone number list society's annual contest to eat hot dogs. What started as a one-time stunt phone number list to attract more visitors to the Brooklyn hot dog stand has become an annual tradition that draws throngs phone number list of onlookers and is broadcast by ESPN.
While some would say competitive eating is an unappealing and unhealthy spectacle, the phone number list event is central to Nathan's Famous' phone number list marketing program, and company management attributes steady revenue growth to the phone number list contest's notoriety.
Not every company is able to get away with this kind of PR chutzpah, but more and more brands are turning to live experiences phone number list to connect with their customers. Creating an on-brand, meaningful customer experience is no small feat, but consider the benefits phone number list of doing it right: A 2013 global study by Momentum Worldwide compared 23 types of brand experiences, from viewing a television commercial phone number list to visiting a website to attend a music, sporting or other branded event. The phone number list study found that participating in a branded live experience drives 65% of people to recommend the phone number list brand and 59% to buy it at retail afterward – more than any other type of brand experience.
In CMI's latest study, 81% of B2B marketers and 73% of B2C marketers cite live events as one of their content marketing tactics and B2B marketers consider it the phone number list most popular tactic. most effective (75%), while B2C marketers rate live events phone number list as the second most effective tactic (67%).
Music Festival, Cooking school, Running museum, Hot dog eating contest. As different as they are, each of these experiences invites the phone number list customer to step away from the carefully curated world of digital content and join the phone number list brand in a noisy, sweaty and messy real world. (Really messy, when you think phone number list of those hot dogs.) And in each case, the brand offers something tailor-made for its audience members – a chance to see their favorite band, have a fun night while learning a new skill, shake up their workout routine. It makes sense for the phone number list brand, it makes sense for the customer, and it sounds fun, right?
Rock, roll and taste
According to the phone number list team at Washington, DC-based salad chain Sweetgreen, music has always been a core part of the phone number list company's DNA. Sweet Life's first festival in 2010 was a small gathering of friends and family in the phone number list parking lot behind its second location. Fast forward to 2015: there are over 30 sweet green locations in the United States, and the sweetlife festival features some of the phone number list biggest names in music, including Kendrick Lamar, Calvin Harris, Billy Idol and The Pixies.
According to the phone number list company, “The sweet life is synonymous with meaningful living and authentic relationships. It's about recognizing the unexpected combinations that create memories. Sweetlife 2015 isn't just about seeing some phone number list of our favorite bands perform or eating the best healthy local cuisine, it's the intersection of these two things coming together to create a memorable experience.
Instead of the phone number list usual gig concessions, sweetlife festival attendees have access to a mix of national and local vendors – including big names like chef Jose Andres – serving food from both concession stands and food stalls. food trucks. Just like at sweetgreen, the focus is on seasonal offers. The tavern serves a beer created for the phone number list festival in collaboration with Flying Dog Brewery. The phone number list event also includes a market with local artisans familiar to Washington-area foodies, including Gordy's Pickle Jar, FRESHFARM Markets, and Vigilante Cafe.