On July 17, the founder of Qudian, Luo Min, appeared in qudianluo’s Douyin live broadcast room, and joined hands with the spokesperson Jia Nailiang to present a 19-hour live broadcast.
According to third-party data, the total sales of this live broadcast Number List reached 251 million yuan, the total sales volume was 8.5833 million, the account number increased by 4.5829 million, the total live broadcast audience was 90.9859 million, the number of likes exceeded 600 million, and the peak number of online live broadcasts reached 915,700.
A series of staggering data made this live broadcast quickly out of the circle, and discussions about pre-made dishes and the owner of Qudian Luo were also swiped on major social platforms.
This result is probably not accidental. It is reported that as early as 5 days before the live broadcast, the account began to warm up the event, and nearly a hundred short videos were released before and during the live broadcast. Boss Luo also revealed in the live broadcast room that he had been preparing for this live broadcast for nearly a month, and spent almost 5 hours a day watching how others broadcast live. Industry insiders estimate that Qudian’s total investment in this live broadcast is close to 200 million.
It is worth noting that on July 18, the second day of the live broadcast, Qudian officially held a prefabricated dish strategy release and investment promotion conference. At the press conference, Luo Min announced that it will develop 100,000 in the next three years. home agent. These are obviously not temporary intentions, and the grand occasion on July 17 is likely to have already been "expected" by Boss Luo.