It can be seen from this that the pricing of products/services has a direct impact on business operations and income. So, how can you price a product executive list reasonably so that customers are willing to pay, and the business can earn long-term, healthy profits? Here, let's first use an example of "selling out a second-hand mac computer", try to make a pricing executive list by yourself, and experience the idea and process of pricing firsthand. Right now, we have a used 2017 mac to go out. So, how will we price this computer purchased for 1w yuan? First of all, without referring to any external factors.
We only know that people who are willing to buy will never spend more than 1w yuan to buy this computer, because the second-hand executive list computer will definitely be damaged; at this time, our pricing range is 0 price w yuan; Secondly, most of us tend to turn to the second-hand market and platforms to see how much a mac computer executive list of the same model and condition as ours sells, and then estimate a price range for our computer. Finally, if we are in a hurry, we may determine a relatively low price through preferential discounts to promote the transaction.
If we are not in a hurry, we may issue a normal or slightly higher level, and slowly wait for someone who is destined to come to the door. From the executive list above case, when we set price, we integrated many factors: cost, similar "competing executive list products", market demand, customer expected value, marketing discount, etc., and finally determined the transaction price; then, for enterprises, The pricing of products/services also needs to go through a executive list complex process and multi-party decision-making influence from various departments of the company before it can finally be implemented.